今天是圣誕節(jié)，說起圣誕老人小編就想起了那個(gè)穿著紅白色大衣，頭戴大紅帽的白胡子老爺爺。

但是你知道嗎，最初的圣誕老人居然是這樣的?!

不要懷疑你是不是紅綠色盲了，最初的圣誕老人就是的綠 噠!

紅綠之爭(zhēng)要從圣誕老人的起源 說起。

The modern Santa Claus is actually much older, a patchwork character woven together from different sources.

These include Saint Nicholas, a 4th Century Greek bishop - who famously wore red robes while giving gifts to the poor, especially children - and the English folk figure "Father Christmas", whose original green robes turned red over time.

現(xiàn)代圣誕老人有很古老的起源，是用不同歷史人物的故事拼湊而成。其中就包括一名四世紀(jì)的希臘主教圣尼古拉斯(Saint Nicholas)。根據(jù)記錄這個(gè)紅衣老爺爺喜歡給窮人派禮物，尤其是孩子。另一個(gè)起源是英國(guó)的神話人物“圣誕神父”，他原本穿著的就是綠色的衣服。

▲ BBC

一度，綠衣圣誕老人 壓倒了紅衣圣誕老人 。因?yàn)橥峁视X得，綠衣的形象更能給寒冷的冬天帶來一絲 春意 。

It's likely he represented the coming of spring and wore a long green hooded cloak and a wreath of holly, ivy or mistletoe and had the ability to make people happier during the long winter months.

圣誕老人穿著綠色連帽長(zhǎng)袍，帶著冬青和常春藤、槲寄生編制的花環(huán)，寓意著生機(jī)勃勃的春天，在冬天里給人們帶來了生機(jī)。

▲BBC

但是到了19世紀(jì)，綠衣圣誕老人，逐漸消失了。

It was in the 1820s, too, that advertisements for Christmas presents became common in the United States. By the 1840s, Santa himself was a frequent commercial icon in advertisements. Retailers, after all, had to find some way to clear their end-of-year stock.

在1820年代的美國(guó)，圣誕老人的形象被用在廣告上，推銷冬季滯銷的禮物。到了1840年代，圣誕老人可以說是一個(gè)年終大促的KOL了 。

▲BBC

于是，為了提高銷量，各大商家在設(shè)計(jì)圣誕老人的時(shí)候，可以說是動(dòng)足了腦筋。在這場(chǎng)營(yíng)銷大戰(zhàn)中，可口可樂 獲得了成功。

The definitive image of the red-robed one was, however, the product of hard-nosed commercialism. Coca-Cola wanted to boost its winter sales and hit on the idea of Santa being a coke drinker in a campaign tagged “Thirst Knows No Season”.

紅衣圣誕老人是商業(yè)化的產(chǎn)物。為了在冬季推銷自己的可樂，可口可樂公司在當(dāng)年的廣告中把圣誕老人和自己的LOGO元素結(jié)合，形成了紅色圣誕老人。

▲The Guardian

隨著可口可樂鋪天蓋地的廣告，那個(gè)綠衣圣誕老人也就一去不復(fù)返了。